The results are in for the Fire Phone: The hardware is underwhelming and the OS needs a LOT of work before it can compete with iOS and Android. Additionally, the usefulness of many of the phone's most unique features, such as Dynamic Perspective, has been questioned by many. However, is not all doom and gloom for Amazon. It is jam packed with features that don't necessarily work well together today, but they are very promising and we are genuinely interested in seeing how they can evolve and improve over time.
Like many other companies, Amazon has a history of coming out of the gates with underwhelming products with clunky execution. One can simply look at the original Kindle as an example. While the Kindle would ultimately evolve into the e-reader leader, the 1st generation Kindle was ugly and unfocused compared to the competitors at the time.
As you can see above, the keyboard was jam packed with unnecessary keys with questionable placement. For instance, they included a dedicated forward slash button in the 2nd gen version that was immediately removed with the 3rd gen.They made significant changes over the next two generations before ditching the keyboard altogether.
(image source: www.gadgetlove.com)
Starting with the basic Kindle Fire and Kindle Fire HDX, it has became clear that Amazon's media and app ecosystem is their main focus and that making competitive hardware has taken a back seat. If the Fire Phone is any indication, they are going to continue with that strategy and, as illustrated above, release generic black slates that make it as easy as possible to buy things from Amazon.